Charlie Hewitt Brings The Hopeful Project, a Digital Billboard Campaign, to The Bronx
Lisa Watkins, a retired Bronx schoolteacher, recalled seeing a story on the news about a Charlie Hewitt, a Maine-based artist, who had a huge “Hopeful” sign displayed on billboards in New Jersey. Considering the collective trauma of COVID-19 endured by so many Bronxites in such a relatively short space of time, she remembered thinking at the time that it would be a great word to have projected across the borough. “We had the two years of the pandemic,” Watkins said. “Just when we thought we were coming out of the pandemic around Christmas time, we had the resurgence
