BP Diaz, Bronx Business Leaders Defend Fresh Direct Funding
Bronx Borough President Ruben Diaz, Jr., is looking to appease critics of online grocer FreshDirect, which was granted $127.8 million from the city last week in exchange for staying in New York. The company had been considering another lucrative offer to relocate to New Jersey, prompting the Bloomberg administration to counter with an even bigger package of tax breaks and subsidies to convince it to move its headquarters to the Bronx’s Harlem River Yards instead. FreshDirect is currently based in Long Island City, Queens. Some have lashed out against the deal as too generous to a company that pays 38% of