Going Blue, For a Cause, at The Fordham BID
Shades of blue have been spotted at one of the borough’s largest commercial stretches. They come in the form of posters hung at more than two-dozen businesses across the Fordham Road Business Improvement District reminding men and women over the age of 50 to get screened for colorectal cancer, an illness common in that age bracket. The campaign, dubbed “Fordham Road Goes Blue Campaign,” coincides with March’s Colorectal Cancer Awareness Month. The BID is the only commercial district to adopt the program. “It wasn’t asking [businesses] for money. It’s going out and asking them ‘please help us raise awareness for
