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New Barbershop in Bedford Park

By Allison Grande

Osvaldo #5 Unisex Salon opened at 2974 Jerome Ave. at the corner of Bedford Park Boulevard and Jerome Avenue almost two months ago. Owned by the Osvaldo Barber Shop Corporation, which operates 10 other Bronx shops, #5 has eight staffers and a simple motto.

“We make people look nice in exchange for a small amount of currency,” said Lexx, a barber at #5. According to Lexx, Osvaldo barbershops offer “lower prices” than others like it in the area.

Lexx, a barber for the past 22 years, has some customers who have followed him to Jerome Avenue from his previous jobs.

“The neighborhood is great,” Lexx said. “It’s a quiet area, and I don’t have to worry too much about crime. I’m just doing what I do.”

Inside the store, the atmosphere is light. The mostly bilingual employees and customers talk, sing, and enjoy Spanish-language movies on the flat screen television.

Like in most other barbershops he’s worked at, Lexx says that he is already developing a “professional relationship” with his co-workers that will, based on his previous experiences, eventually turn into a “brotherhood.”

The barbershop is busiest between Thursday and Sunday, Lexx said. Although it caters mostly to men, there are also two female hairdressers on staff for women.

Ed. note: The shop is open seven days a week from 8 a.m. to 9 p.m. Scheduled appointments are available, but walk-ins are also welcome. For more information, call (718) 584-7905.

Welcome to the Norwood News, a bi-weekly community newspaper that primarily serves the northwest Bronx communities of Norwood, Bedford Park, Fordham and University Heights. Through our Breaking Bronx blog, we focus on news and information for those neighborhoods, but aim to cover as much Bronx-related news as possible. Founded in 1988 by Mosholu Preservation Corporation, a not-for-profit affiliate of Montefiore Medical Center, the Norwood News began as a monthly and grew to a bi-weekly in 1994. In September 2003 the paper expanded to cover University Heights and now covers all the neighborhoods of Community District 7. The Norwood News exists to foster communication among citizens and organizations and to be a tool for neighborhood development efforts. The Norwood News runs the Bronx Youth Journalism Heard, a journalism training program for Bronx high school students. As you navigate this website, please let us know if you discover any glitches or if you have any suggestions. We’d love to hear from you. You can send e-mails to norwoodnews@norwoodnews.org or call us anytime (718) 324-4998.

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