Two businesses on Bedford Park Boulevard plan on erecting signs to block the view of a huge new and possibly illegal sign and awning protruding from a bold new neighbor’s storefront. The businesses say the enormous signage is blocking their own signs and hurting their bottom line.

When the Kennedy Fried Chicken and Biscuit at 381 Bedford Park Blvd. opened in early July, the owner installed a pyramidal awning that juts out the entire length of the sidewalk, where thin metal rods anchor it to the concrete.

The bright red awning blocks views of signs of two neighboring businesses — Bedford Park Gourmet Deli and the Rose Flower Chinese Restaurant — both on the corner of Decatur Avenue.

Neither business has complained to the Department of Buildings or Community Board 7. Instead, deli owner Salah Mohamad is taking matters into his own hands. Mohamad said he complained to the business owner, who refused to take down the awning. On Aug. 1, Mohamad said he applied for permits for two signs costing $13,000 total: one on his deli and one on the Chinese restaurant.

“I’m going to block [Kennedy Fried Chicken] out on both sides,” said the 40-year-old Mohamad. “I’m not going to complain to the city because that would take a lot of time. The neighborhood’s going to look like s—-, but what can I do?”

The two businesses said they have lost hundreds of dollars a day as a result of Kennedy obscuring their signs (and, they admit, having lower prices and a wider menu than previous tenant Crown Fried Chicken). Mohamad said he is losing $500 to $600 a day, while Rose Flower employee Wei Chen said the restaurant is losing a third of its business, about $400 a day.

Though building owner Poonam Goel said Kennedy’s owner received a permit for the awning, the awning appears to be illegal, especially since the Department of Buildings could not find any recent sign permits for any of the businesses.

Rules for storefront awnings say the installations must be supported entirely by the building, meaning it should not be supported by the sidewalk like the Kennedy sign is.

The city zoning rules also require the surface area of non-illuminated signs on awnings to be 12 square feet or less and say letters cannot be more than a foot high and that signs can only list the name and address.

The Buildings Department would not say whether Kennedy’s sign was in violation of city awning regulations and they did not respond to questions regarding enforcement procedures.

Mohamad, who has owned the deli for nearly three years, says the awning is illegal, since its area is too large, the letters are too tall and it has images and words of the different foods in addition to the name and address.

Mohamad and nearby Allen Cleaners have complained to the Bedford Mosholu Community Association, according to its president, Barbara Stronczer. Stronczer, in turn, called Fernando Tirado, the district manager at Community Board 7. Though Tirado wishes the businesses had contacted him first, he said he believes the awning is legal.

Attempts to reach the elusive Kennedy owner for comment were unsuccessful. Goel and Kennedy employees refused to disclose his name, and employees repeatedly said he was not there. Kennedy restaurants are all owned and operated independently, so there is no corporate office that oversees all of its restaurants. This particular Kennedy location is not registered with the Bronx Chamber of Commerce or the Bronx County Clerk’s office, but that might just be because their application hasn’t been processed yet, a clerk’s office staffer said.

Regardless of who owns the offending restaurant, Stronczer said residents are wary of a coming conflict.

“A sign war, that’s all we need,” Stronczer said. “I hope we do not get any more signs as big as Kennedy’s.”