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Farmers Rake in Customers at New Norwood Market

Gooseberries, Japanese turnips, baby dandelion, and red Russian kale all made their debut at the opening of the Norwood Farmers Market two weeks ago.

The first day of the market, which will be open every Wednesday from 8 a.m. to 6 p.m., on Jerome Avenue and West Mosholu Parkway North, appeared to be a success, with a steady stream of customers, sunny weather, and friendly vendors.

The market bustled with Bronxites stocking up on radishes, beets, parsley, spinach, corn, cherries, zucchini, and squash. “It’s been excellent for the first day,” said Marshall Collins, the market’s manager. “There are no kinks to work out. Everything’s beautiful.”

The prices for the fresh goods were described by customer Orlando Rodriguez as “so-so” — Japanese turnips went for $2 a bunch, apricots for $5 a pound — but many customers used coupons from the federal Women, Infants and Children (WIC) nutrition program, the city Health Department’s Health Bucks Program, and the NY State Farmer’s Market Nutrition Program. WIC recently expanded its program to include monthly subsidies for fruits and vegetables.

Vendors from three upstate New York farms — Migliorelli Farm of Tivoli, Glebocki Farm of Goshen, and Red Jacket Orchards of Geneva— sold from sidewalk stands under the 4 train. Bread Alone, a Catskills bakery, also joined the vendors the second week to sell organic bread and pies.

Farmers made a point of explaining their environmentally conscious practices to their customers.

The Red Jacket Orchards stand offered a pamphlet explaining their use of Integrated Pest Management (IPM), a system that uses natural, gentler pest-control methods instead of synthetic pesticides.

Most people passing by at least paused for a look at the market, and customers agreed that the market will positively affect the community. “You can come by every week because you know where the market’s at,” said Rodriguez, while buying corn at the Migliorelli stand.

Vendor John Glebocki, a fifth generation farmer, also loved the location. “It’s a great spot,” he said. “People going to and from the 4 train automatically see the market and check out what’s going on.”

Collins stressed the market’s role in community health: “People need fresh vegetables,” he said. “They need fresh food. The more fresh vegetables they eat, the less high blood pressure they’ll have.”

Even kids seem to be getting the message. “All the food here tastes better than it usually does at other places because it’s more fresh,” said 10-year-old Elaine Ordonez, who was shopping with her mother.

Welcome to the Norwood News, a bi-weekly community newspaper that primarily serves the northwest Bronx communities of Norwood, Bedford Park, Fordham and University Heights. Through our Breaking Bronx blog, we focus on news and information for those neighborhoods, but aim to cover as much Bronx-related news as possible. Founded in 1988 by Mosholu Preservation Corporation, a not-for-profit affiliate of Montefiore Medical Center, the Norwood News began as a monthly and grew to a bi-weekly in 1994. In September 2003 the paper expanded to cover University Heights and now covers all the neighborhoods of Community District 7. The Norwood News exists to foster communication among citizens and organizations and to be a tool for neighborhood development efforts. The Norwood News runs the Bronx Youth Journalism Heard, a journalism training program for Bronx high school students. As you navigate this website, please let us know if you discover any glitches or if you have any suggestions. We’d love to hear from you. You can send e-mails to norwoodnews@norwoodnews.org or call us anytime (718) 324-4998.

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