Two years in the making, a new farmers market opened in Norwood on July 9.
Pedestrians and commuters will find fresh produce and baked goods every Wednesday at the southwest corner of West Mosholu Parkway North and Jerome Avenue through mid-November.
Maritza Owens, owner and operator of Harvest Home Farmers Market, Inc., which will run the market, said she “wanted to start small” in Norwood, but hopes the market will grow.
Harvest Home operates six markets in the Bronx, including one in partnership with Jacobi Medical Center. Michael Heller of the North Bronx Healthcare Network said the Jacobi market’s success produced “a clamor to bring a farmers market to the central Bronx.”
Owens found a space in Norwood with help from Hannah Nelson and Barbara Rosado of the healthcare network, and Dart Westphal of Mosholu Preservation Corporation. MPC, publisher of the Norwood News, is a not-for-profit support corporation of Montefiore Medical Center, which has long advocated for a local market.
Owens’ newest farmers market joins others she help set up in Poe Park and at The New York Botanical Garden.
The market will offer fresh vegetables from Migliorelli Farms in Rhinebeck and fruit and juices from Red Jacket Orchards in Geneva. Later this month, Bread Alone will begin offering a variety of organic breads. A fourth producer may be recruited later this summer.
Heller said he hopes the market will serve the hospital and the community. “The Jacobi and North Central Bronx hospitals are strongly in favor of healthy eating,” he said, adding that the market is “a part of their health information mission.”
The city’s Health Department has reported limited access to fresh produce in low-income neighborhoods and has thrown its support behind farmers markets to help make up the nutrition gap.
Coupons from the city’s Health Bucks program and the New York State Farmers Market Nutrition Program will be accepted at the new market, making healthy choices for locals easier.
Owens downplayed fears the market will compete with local businesses. In her experience, farmers markets have helped neighborhood businesses and she said local retailers often end up buying wholesale from her markets’ farmers. “I think it’s going to have a great impact on the neighborhood,” she said.
“I hope it will help the farmers, the customers and the businesses on Jerome Avenue,” Westphal said.
Ed. note: The Norwood farmers market will operate Wednesdays, from 8 a.m. to 6 p.m. on the southwest corner of Mosholu Parkway North and Jerome Avenue. The Botanical Garden Market operates Wednesdays, from 10 a.m. to 3 p.m. at Mosholu Parkway and Kazimiroff Boulevard.

